Extended Response to Advertisement

This particular advertisement is advertising Thai Health and the ‘Don’t Drive Sleepy’ project. We know this for multiple reasons. First, the picture that captures people’s attention is the first thing that jumps out at us. The eye that is shown is half closes and looks like it is about to close. Drawn onto the eye lid, is a car, and drawn below the eye is a motor bike. This is basically means that when you fall asleep while driving, you have the chance of hitting something. Second, the name of the company and what is being advertised is displayed at the bottom of the page. 

The advertiser has used great positioning for this ad. For example, the eye that is shown, fills up the page and is big. This is effective for capturing the attention of the audience, because of the size, colour and uniqueness. The emotional response to this ad is realisation, the realisation that if you fall asleep, you could put yourself in danger, or others around you and this is manly because of the picture and positioning. The advertiser was looking for this type of response, because many people die of falling asleep at the wheel and more people need to be educated or made aware of the project that is at hand, which is why this ad is memorable. 

I believe that this advertising is very successful is raising awareness of this particular issue because it captures peoples attention straight away, its memorable and opens up the eyes of people that were not aware of this project.